Automotive 3D WebGL.
Web-Based Configurator for Polestar
We has developed a prototype of an interactive, web-based car configurator for the extraordinary Polestar 3. This internal research and development project showcases our end-to-end digital pipeline: from optimizing 3D models and creating textures to custom user interface design and front-end development using Next.js and Three.js, ensuring a seamless web experience.
Demo LinkExecutive Summary:
The Goal.
To develop a prototype of an interactive, web-based car configurator centered on the sleek, modern design of the Polestar 3. The primary objective of this research and development initiative was to validate and showcase our comprehensive end-to-end digital pipeline, successfully bridging the gap between the creation of high-quality 3D assets and cutting-edge web development.
The Challenge.
The inherent challenge of WebGL projects lies in striking a delicate balance between visual fidelity and real-time performance. High-end automotive CGI typically relies on extremely heavy 3D models and complex rendering physics. Translating the premium look and feel of the Polestar 3 into a browser-based environment meant we had to drastically reduce the resource footprint without compromising visual quality. Furthermore, this 3D experience had to be seamlessly integrated into an intuitive, highly responsive, and visually appealing user interface.
The solution: an end-to-end digital pipeline.
We adopted a full-stack approach, overseeing every stage of the process, from the initial management of 3D data to the final deployment of the code.
Our workflow was based on three key phases:
3D model optimization and texturing: We rigorously optimized the vehicle’s high-polygon geometry using advanced retopology and texture baking techniques. By creating highly efficient, web-ready PBR (Physically Based Rendering) materials, we ensured the car looked stunning and responded accurately to light, while keeping file sizes to an absolute minimum.
Custom UI/UX design: We designed a bespoke user interface tailored to the brand’s signature clean and minimalist aesthetic. The user experience was designed to offer a fluid and intuitive journey, allowing users to effortlessly customize the vehicle’s features and explore the model from any angle.
Front-end development (Three.js and Next.js): The configurator’s technical architecture was built using industry-leading frameworks. We used Three.js for real-time rendering and management of the 3D environment directly within the browser, while Next.js provided the robust and ultra-fast web architecture that underpins it.
