Archives: Works

For the launch of De Castelli’s new Biomorphic collection, we pinpointed two base principles: allusive aesthetics and metaphorical mood. The core of this campaign is the link between the creations and the natural elements that had inspired their creation, a biomorphic dialogue between artificial design and nature leading to a crucible where the products and their primitive pulse become the concept itself.

Once again we teamed up with Doolittle for the launch of their brand new AIRBOARD. With a product destined to radically change the children’s accessories industry, we needed to create an airtight campaign that could convey that to the public.

The new MIXU chair model by Arper needed an ambitious launching campaign, one that could revolutionise the way designer chairs are presented.

In this project we worked with our friends at Dogtrot to create a launching campaign for Sharabati Denim. The goal was to highlight the design and build quality of their products by framing them in almost bucolic nature. An idyllic location, a suggestive editing, an evocative style. In a word: oneiric.

For the launch of Diego dalla Palma’s new face primer, we decided to play around with a concept that was both ludic and evocative, and to shape that concept into video content and packaging design for the brand. The product’s narrative is carried by a bold aesthetic idea of alluding shapes and colors.

Trying to re-imagine the eyeliner by delivering something both original and thought-provoking was the job we were tasked with by the guys at Diego della Palma. We started by building an allusive setting, with the human figure at its physical and semantic center, and we then used this setting as the pillar around which we wove a minimal yet sensual and captivating narration. In a word: metaphorical.

For the launch of Doolittle’s Gnome we planned and created a bold campaign with a futuristic taste, where hyperrealistic animation and style meet and intertwine with an innovative and energetic narration to mirror Doolittle’s own way of doing things.

Tehcnology and raw power collide. When Japanese engineering harnesses the raw power of flowing water through cutting edge technology, a new revolutionary product is born. Hydrostation is here to meet the needs of the European market, and Ebara entrusted us with designing and crafting a strong visual identity for its launch, with a scope beyond that of just pure technicality, but rather focused on the insoluble bond between the product and its most fundamental element: water.

We needed to take a fresh approach to describe the technology behind the sustainable, eco-friendly shoe soles by Vibram, and we did so by mixing shapes and materials into a visual concoction able to explain the recycling of rubber.

The pen, a tool as old as time, functional, simple, elegant, personal. Montegrappa challenged us to create a 3D ADS visual presentation that could reach a younger audience in the US market, and convey Montegrappa’s legendary brand value and reputation without pandering or cheapening the message.