Beyond Reality. Faster. Wilier Rave
Presenting the new Gravel RAVE SLR iD2 through a series of four videos meant shaping a narrative where hyper–realistic texturing merges with a bold digital aesthetic. A world tinted in green becomes the stage, while glitch effects carve the very identity of the campaign. Technology and vision intertwine, turning imperfection into language and distortion into the emblem of a new riding experience.
Executive Summary: In this case study, Blank Studio analyzes the creative and art direction process developed for the launch of the Wilier Rave SLR, Wilier Triestina's competition bike that redefines the boundaries between gravel and road performance. The project, entitled “Beyond Reality. Faster.”, explores a futuristic and hyper-technological visual dimension. Through the use of 3D visuals, CGI, and a cutting-edge digital communication strategy, Blank Studio has created a visual identity that enhances the speed and versatility of the Rave SLR. The approach focused on deconstructing the product and recomposing it in abstract digital environments, emphasizing the engineering excellence of the Wilier brand in the high-end cycling sector.
Credits
Beyond Reality. Faster. Wilier Rave
- Client:
- Wilier
- Art Director:
- Marco Bolzan
- 3D Artist:
- Vincentiu Solomon
- Editor:
- Marco Bolzan