Doolittle Gnome
For the launch of Doolittle’s Gnome we planned and created a bold campaign with a futuristic taste, where hyperrealistic animation and style meet and intertwine with an innovative and energetic narration to mirror Doolittle’s own way of doing things.
Executive Summary: Doolittle Gnome – Innovation for Little Explorers In this case study, Blank Studio created the visual identity through a 3D launch video produced for Gnome, Doolittle's universal thermal bag. The brand represents Italian excellence in the field of outdoor accessories for children, focusing on safe, intuitive, and eco-friendly products. Blank Studio oversaw the art direction and visual storytelling, defining a brand image that combines the warmth and protection of the product (Gnome) with the spirit of adventure of modern families. Through a solid visual identity and a dedicated photo shoot, we positioned Doolittle as a leader in the “Premium Baby Outdoor” segment, emphasizing the combination of functional design and environmental responsibility (recycled packaging and eco-friendly materials).
Attention to details was the name of the game: we used 3D scanning in order to get the texture right and convey exactly how the product feels and looks. In a word: immersing.
Credits
Doolittle Gnome
- Client:
- Doolittle
- Art Director:
- Marco Bolzan
- 3D Artist:
- Mattia Beltrame
- Sound Designer:
- RonRoco Audio