Kapriol Dune, Stone Power
For the new Kapriol launch, Blank Studio developed a creative direction aimed at disrupting the traditional imagery of the sector. We contextualized the technical features in bold visual storytelling, where the construction atmosphere meets a refined and timeless look. The result is a visual identity that elevates the product to a style icon.
Executive Summary: In this case study, Blank Studio presents the art direction and visual communication project created for Kapriol, a leading brand in the workwear and safety footwear sector. The aim of the collaboration was to launch the Dune & Stone Power line, a collection of safety shoes that combines technological innovation and modern design. Through a targeted brand identity strategy, Blank Studio oversaw the entire creative process: from the development of the visual concept to the photo shoot, to the design of the packaging and marketing materials. The result is a consistent brand narrative that positions Kapriol as a benchmark for professionals seeking protection, durability, and style.
Credits
Kapriol Dune, Stone Power
- Client:
- Kapriol
- Art Director:
- Marco Bolzan
- 3D Artist:
- Marco Londero
- Sound Designer:
- Simone Ferroni