Diego Dalla Palma Eyeliner Toys
Trying to re-imagine the eyeliner by delivering something both original and thought-provoking was the job we were tasked with by the guys at Diego della Palma. We started by building an allusive setting, with the human figure at its physical and semantic center, and we then used this setting as the pillar around which we wove a minimal yet sensual and captivating narration. In a word: metaphorical.
Executive Summary: Diego dalla Palma – Eyeliner Toys In this case study, Blank Studio presents the creative direction created for the launch of Eyeliner Toys, the exclusive collection from Diego dalla Palma Milano. The project stems from the challenge of transforming a functional cosmetic product into a playful and collectible object of desire, blending the brand's professional rigor with a vibrant and contemporary "Toy Design" aesthetic. Blank Studio oversaw the entire art direction and visual strategy, developing a high-impact iconographic language for digital and social media channels. Through a refined set design and visual storytelling that plays with pop shapes and colors, we positioned the Eyeliner Toys line as a must-have in the high-end beauty sector, capable of engaging a young and dynamic audience without sacrificing Diego dalla Palma's signature sophisticated elegance.
Credits
Diego Dalla Palma Eyeliner Toys
- Client:
- Diego Dalla Palma
- Art Director:
- Marco Bolzan
- 3D Artist:
- Marco Bolzan
- Sound Designer:
- Simone Ferroni