Explore your own World Agv
Working directly in partnership with Dainese and AGV, Blank. Studio was commissioned to tell the story of the “journey” leading up to the launch of the new K7 helmet. How do you show the journey? We used light as a visual motif to both set the mood and to show the energy, flowing like wind, gusting all along the surface helmet and into the ground.
Executive Summary: Blank Studio led the creative production for the global launch of the AGV K7 helmet. By leveraging advanced CGI, immersive sound design, and a narrative-driven approach, we translated technical excellence into a high-impact visual experience. The campaign focuses on the 'Explore Your Own World' concept, blending performance with the emotional freedom of sport-touring.
This project was centred, and built around, the idea of using an iconography that was familiar to an audience of motorcyclists. This allowed us to create a “breathing” mood. The use of innovative scanning techniques allowed the recreation of texture to an ultra-realistic level of detail, which helped the team to get close to the product and understand its characteristics, boosting the realness of the solid shapes in motion. Physics simulations made on the K7 make it physically accurate, and show its behaviour around energy and its enhanced design and comfort.
Credits
Explore your own World Agv
- Client:
- Dainese AGV
- Art Director:
- Marco Bolzan
- 3D Artist:
- Luca Martinelli e Fabrizio Torchia
- Sound Designer:
- Simone Ferroni