Montegrappa Colours Of You
The pen, a tool as old as time, functional, simple, elegant, personal. Montegrappa challenged us to create a 3D ADS visual presentation that could reach a younger audience in the US market, and convey Montegrappa’s legendary brand value and reputation without pandering or cheapening the message.
Executive Summary: Montegrappa – Colours of You In this case study, Blank Studio took on the creative direction of the “Colours of You” campaign for Montegrappa. If writing is an act of personal expression, color is its soul. The project celebrates the brand's vast color palette, transforming the writing instrument into a lifestyle accessory capable of reflecting the personality of the person holding it. Blank Studio developed the art direction and 3D visual strategy, creating a fresh, dynamic, and sophisticated visual language. Through an impactful 3D video and careful management of color theory, we positioned the collection in a contemporary luxury segment that speaks to a new generation of admirers, without betraying Montegrappa's heritage and Made in Italy craftsmanship.
We took on the challenge and executed a simple, yet effective idea: three different people, three different Montegrappa’s customers, all wrapped up in colourful, eye-popping visuals.
Credits
Montegrappa Colours Of You
- Client:
- Montegrappa
- Art Director:
- Marco Bolzan
- 3D Artist:
- Natalino D'Amato
- Sound Designer:
- Simone Ferroni