Dune Soft In, Safe Out
Kapriol needed some powerful visuals from us, ones that could elevate their safety workwear and convey the innovative, state-of-the-art technology behind their products. We went for something certainly powerful, but timeless, and organic feel at the same time.
Executive Summary: Kapriol Dune – Soft in, Safe out In this case study, Blank Studio presents the 3D video communication project for the Kapriol Dune line, summarized in the iconic slogan “Soft in, Safe out.” The goal of the strategy was to break down the traditional perception of safety footwear, emphasizing unprecedented comfort (Soft in) combined with the highest standards of protection (Safe out). Blank Studio oversaw the art direction and the 3D launch video, developing a visual language capable of appealing to both technical professionals and design-conscious users. Through a narrative that focuses on ergonomics and material innovation, we positioned the Dune line as the ultimate meeting point between the worlds of sports and workwear, consolidating Kapriol's authority in the global safety footwear market.
By blending photorealistic 3D renderings with an expressive particle system, we were able to evoke both the closeness to nature and Kapriol’s client’s willingness to push past physical limits.
Credits
Dune Soft In, Safe Out
- Client:
- Kapriol
- Art Director:
- Marco Bolzan
- 3D Artist:
- Marco Londero
- Sound Designer:
- Simone Ferroni