Born for the day of the race
Immerse yourself in nature with Megagrip Elite, the advanced technology designed to provide unbeatable grip on both wet and dry surfaces. The concept: brutalist nature, very rough visuals collide with the sound of underbrush to bring the true excitement of trail running to life.
Executive Summary: Born for the day of the race In this case study, Blank Studio presents the art direction and visual communication project created for Vibram, the world leader in high-performance rubber soles. The concept “Born for the day of the race” celebrates the pinnacle of athletic preparation: race day. The focus is on the world of trail running and elite athletes who challenge their limits on extreme terrain. Blank Studio's approach transformed the technical nature of the product into an emotional and narrative experience. Through a raw and powerful visual strategy, we documented the tension, fatigue, and determination that precede and accompany athletic performance. The project not only highlights the quality of Vibram compounds (such as the famous Megagrip), but also consolidates the brand as a fundamental pillar of outdoor and racing culture at an international level.
Blank. collaborated again with Vibram, embodying the unique approach of obsessive design to create a visual language for the new Megagrip technology. Communicating innovation and cutting-edge technology, but with a timeless, organic feel, that's how we came up with the concept. Contrast. Another point we worked a lot on is the strong contrast between the visual and the sound, two completely opposite moods but at the same time in symbiosis.
Credits
Born for the day of the race
- Client:
- Vibram
- Art Director:
- Marco Bolzan
- 3D Artist:
- Marco Londero
- Sound Designer:
- Simone Ferroni