Make the next for Vibram
Marketing a shoe through a metaphor of visual transformation, in which basic geometric shapes dance and morph into the final product, was a challenge we were up to. Innovation is physically manifested in an almost demiurgic creation.
Executive Summary: Vibram – Make The Next In this case study, Blank Studio illustrates the creative and strategic path developed for Vibram, the world leader in the production of high-performance rubber soles. The “Make The Next” project celebrates the brand's continuous innovation, projecting it towards future challenges in design and performance. Blank Studio curated the campaign's visual identity and communication strategy, translating Vibram's values of technical excellence and pioneering spirit into a contemporary and impactful graphic language. Through solid art direction, we created a visual ecosystem capable of connecting the brand's historical heritage with a futuristic vision, consolidating Vibram's brand authority in the outdoor, lifestyle, and safety segments.
We decided to celebrate the Vibram brand and its focus on the outdoors with a visual adventure, where nature and shoes become one. In a word: essential.
Credits
Make the next for Vibram
- Client:
- Vibram
- Art Director:
- Marco BOlzan
- 3D Artist:
- Vincentiu Solomon
- Sound Designer:
- Simone Ferroni