Doolittle – Airboard
Once again we teamed up with Doolittle for the launch of their brand new AIRBOARD. With a product destined to radically change the children’s accessories industry, we needed to create an airtight campaign that could convey that to the public.
Executive Summary: Doolittle Airboard – Redefining Mobility for Children In this case study, Blank Studio presents the communication strategy and art direction for Airboard, Doolittle's revolutionary product designed for contemporary parents. Airboard is more than just an accessory; it's a design solution that elevates the concept of the portable changing table through the use of technologies borrowed from the outdoor world: extreme lightness, technical materials, and maximum practicality. Blank Studio curated the visual identity and storytelling, focusing on the product's "structural lightness." Through a clean and evocative visual strategy, we positioned Airboard as a desirable object for dynamic families, transforming a functional need into a stylish experience. The visual narrative emphasizes safety and ease of use, cementing the Doolittle (Elevenbaby) brand as a benchmark for innovation in the premium baby gear sector.
We decided 3D was the way to go, and that a linear, fast-paced and information-rich video would best serve our client’s purposes. In a word: captivating.
Credits
Doolittle – Airboard
- Client:
- Doolittle
- Art Director:
- Marco Bolzan
- 3D Artist:
- Mattia Beltrame
- Sound Designer:
- RonRoco Audio