Made by You for Montegrappa
Together with the guys at Montegrappa we designed and crafted a launching campaign for their new product configurator “Made by You”. The task was simple yet inspiring: present and describe the pen configurator through the emotions and feelings people feel when they pick up the pen and write.
Executive Summary: Montegrappa – Made by You In this case study, Blank Studio presents the launch video and creative direction for Made by You, the innovative customization platform from Montegrappa, the historic Italian manufacturer of luxury writing instruments. The project was created to bring the experience of high craftsmanship to the market, allowing users to create their own bespoke pen using a cutting-edge 3D configurator. Blank Studio managed the art direction and visual strategy, ensuring that the exclusivity of the physical product was faithfully transposed into the digital environment. Through sophisticated design and an intuitive interface, we transformed the purchasing process into a creative act, strengthening Montegrappa's position as a leader in the bespoke luxury segment and in digital innovation for Made in Italy craftsmanship.
The unbreakable bond between the writer and their pen is narrated through a blend of 3D animation and live-action shots. In a word: elegant.
Credits
Made by You for Montegrappa
- Client:
- Montegrappa
- Art Director:
- Marco Bolzan & Johnny Carrano
- 3D Artist:
- Marco Bolzan
- Sound Designer:
- Simone Ferroni