Wiring Reimagined. Elematic.
Working directly with Elematic, Blank. Studio was commissioned to visualize the future of wiring through the launch of the new Revolock system. How do you depict pure efficiency? We translated the concept of 'zero waste' into a seamless visual flow, where the continuous motion of the cable and the precision of the mechanism dance together, revealing a tool designed to revolutionize the workflow.
Executive Summary: Elematic – Wiring Reimagined In this case study, Blank Studio presents its extensive repositioning project for Elematic, a European leader in professional fastening and wiring systems. With the concept “Wiring Reimagined,” the studio took on the challenge of transforming a purely functional product into a distinctive brand experience capable of communicating technical excellence and constant innovation. Blank Studio led the entire visual process, creating a product launch video that sets ITW Elematic apart from its competitors. The goal was to simplify the complexity of the product catalog, improving usability for professional installers and strengthening Elematic's presence in specialized retail outlets. The result is a powerful and consistent visual identity that projects the brand towards new international markets, while remaining faithful to its solid industrial heritage.
Credits
Wiring Reimagined. Elematic.
- Client:
- ITW Elematic
- Art Director:
- Marco Bolzan
- 3D Artist:
- Vincentiu Solomon
- Sound Designer:
- Simone Ferroni
- DOP:
- Niccolò Rodrighiero